B(r)and Practice.

First Things First: After you read this go buy some stuff.

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One day in 2019 I'm sitting on my couch, freshly off the wrap up of my college degree; Completing full time college and work, receiving a new job offer, and thinking of my next item to take up my time (Because people of my age and generation are always on the hustle). And it dawns on me how I've always wanted to make a brand or a company that excels past the thought of the founder and instead highlights any individual that dons it.

So the brainstorming begins; the brand name itself, listing the various products, creating the designs and then...figuring out how to advertise it. And my thoughts turn to YouTube; the way you can create and post content for free and easily get the word out there. But how do I make this part enjoyable? Who cares that I'm "thinking about making a brand? How do I get others to want to know and buy into it?

Treat it like the creators I enjoy watching: Post the story, learn some things, post the things I'm learning, learn some more things, rinse & repeat.

Currently the first 6 episodes displayed the process where I learned the best options for myself to create and upload Human By Design products. In the beginning I just wanted to get the content out there as well as get over the fear of posting myself in the video form so It was a true learning curve. The content following that allows my creative side to learn the craft of video making which in turn brings more eyes on the brand which is HXD.

And that's how I got on YouTube, look at that you got the secret Origin story.

So at the moment my website hosts my WIP portfolio, shop, and showcase for my YouTube channel. This will evolve as I innovate and understand what the brand stands for which I hope comes to fruition sooner than later. In the meantime, there is beauty in the come-up...

www.HumanByDesignco.com

Patrick Irving